Privacy Policy

This Privacy Policy ("policy") describes how Holding Arms L.L.C. ("Company," "we," "us," or "our") processes certain information we collect from you on our website (the "Website"). This policy is designed to assist you in understanding how we collect and use the personal information you provide to us and to help you make informed decisions when using our Website.

This Privacy Policy applies only to personal information collected through our Website and does not apply to Protected Health Information (PHI). If you are a client receiving services from Holding Arms L.L.C., any PHI we collect, use, or disclose is governed by the Health Insurance Portability and Accountability Act (HIPAA) and related federal and state laws. Our handling of PHI is detailed in our Notice of Privacy Practices, which outlines your rights and how we protect your health information.

Please note that while we take security and privacy seriously, this Privacy Policy does not govern any health-related information you provide through client portals, appointment scheduling, secure messaging, or telehealth services. Any PHI collected through those channels is managed under HIPAA regulations and subject to strict privacy protections.

Your use of this Website is also governed by our Terms of Use, which are incorporated by reference into this policy. By accessing or using this Website, you acknowledge and agree to be bound by both this Privacy Policy and our Terms of Use. If you do not agree with our policies and practices, your choice is not to use our Website. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

This policy applies to information we may collect:

• On this Website.
• In email, text, and other electronic messages between you and this Website or our practice.
• Through mobile or desktop applications used for scheduling, intake, or telehealth services.
• When you engage with our online advertising or third-party services linked to this Website.
• From third-party platforms that assist in client care, such as appointment scheduling systems, electronic health record (EHR) platforms, or secure messaging services.

We may collect several types of information from and about users of our Website, including:

• Personal Information — information that can identify you, such as your name, postal address, email address, phone number, or any other identifier by which you may be contacted online or offline.
• Non-Identifiable Information — data that does not directly identify you but relates to your interactions with our Website, such as general location data, browsing activity, or aggregated usage statistics.
• Technical Information — details about your internet connection, the device and browser you use to access our Website, and website usage data.

We may collect this information:

• Directly from you — when you provide information by scheduling an appointment, filling out forms, contacting us, or engaging with our services.
• Automatically — as you navigate our Website, certain data may be collected through cookies, log files, and other tracking technologies.
• From third parties — service providers that help facilitate appointments, secure communications, analytics, or marketing efforts.

Personal information you provide to us

• Information provided through forms on our Website, such as when requesting services, submitting a referral, contacting our office, or requesting more information.
• Correspondence records, if you contact us by email, text, or other electronic means.
• Feedback or survey responses used for internal improvement.
• Billing and payment details, collected through a secure third-party payment processor. We do not store credit card details.
• Interactions through secure client communication platforms integrated with our Website.

Information collected automatically

• Website usage details, such as traffic data, navigation patterns, and pages you access.
• Technical information, including your IP address, operating system, browser type, and other system settings.
• General location data, if you grant permission.

This data may be collected using cookies, log files, and similar tracking technologies, and is primarily used for analytics, security monitoring, and Website optimization. We do not automatically collect protected health information. It helps us estimate our audience size and usage patterns, store your preferences, speed up your searches, and recognize you when you return.

• Cookies (browser cookies). A cookie is a small file placed on your device. You may refuse browser cookies through your browser settings, but some parts of the Website may then be inaccessible. Where required by applicable privacy laws, we will request your explicit consent before using tracking technologies that collect personal data.
• Web beacons. Pages of our Website and our emails may contain small electronic files (also called clear gifs, pixel tags, or single-pixel gifs) that let us count users who visited a page or opened an email and compile related website statistics.

We may use certain third-party technology vendors (such as Google) in connection with your activity on certain pages, including for advertising purposes and to understand details about your use of the site. To learn how Google Analytics uses the data it collects, visit policies.google.com/technologies/partner-sites. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout. To adjust your Google advertising settings, visit myadcenter.google.com.

Information from third parties

We may receive information about you from third parties to improve our services, including scheduling software, payment processors, or marketing tools. If you engage with us on social media, we may collect publicly available profile information as permitted by the platform's terms and your privacy settings.

We use the information we collect, including any personal information, to operate, improve, and personalize our services. Specifically, we may use your personal information to:

• Respond to inquiries.
• Schedule and manage appointments, confirm schedules, and provide reminders.
• Send service-related communications, such as updates about our services or office hours.
• Provide support if you have concerns about your interactions with our practice.
• Present our Website and its content to you.
• Provide you with requested services and information about our services.
• Comply with legal and contractual obligations, including billing and record keeping.
• Notify you about changes to our policies, services, or Website functionality.
• Send marketing communications with your consent. You can unsubscribe at any time using the link in any marketing email.
• For any other purpose with your consent.

We may also use automatically collected data to analyze website traffic, improve the online experience, and maintain security.

We do not sell, rent, or trade your personal information. We may share necessary information with trusted third-party service providers that assist us in delivering services, such as scheduling platforms, EHR systems, or payment processors. Any data shared is handled in accordance with HIPAA and applicable privacy laws.

We may also disclose your personal information (i) if we sell or transfer all or a portion of our business assets; (ii) to comply with legal requirements such as court orders, subpoenas, or government or law enforcement requests; (iii) to protect or defend Holding Arms L.L.C.; (iv) where we perceive a threat or risk to individuals or property as a result of activity on our website; (v) in connection with inappropriate use of our website, noncompliance with our Terms of Use, or a complaint filed about your use of our website; or (vi) with your consent or at your direction.

Choices about how we use and disclose your information

• Tracking technologies and advertising. You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. Some parts of the site may then not function properly.
• Promotional communication. We do not sell or share your personal information with third parties for advertising purposes. If you opt in, we may send occasional updates. To unsubscribe, use the link at the bottom of any marketing email or email us at Info@holdingarms.com.
• Text communications. If you receive text reminders or promotional messages, you can opt out by replying STOP.
• Service-related communications such as appointment confirmations, reminders, and important policy updates are necessary for providing services and cannot be opted out of.

We do not control third parties' collection or use of your information to serve interest-based advertising. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (NAI) on the NAI's website.

Holding Arms L.L.C. has adopted commercially reasonable security standards to prevent unauthorized access to information. These standards include physical, electronic, and procedural safeguards to protect and secure the information we collect from you.

While we follow generally accepted industry standards, no method of transmission over the internet is 100% secure. Although we do our best to protect your personal information, we cannot guarantee the security of information transmitted to our Website, and any transmission is at your own risk. If we become aware of a security breach affecting your personal information, we will take appropriate measures, such as notifying affected individuals as required by law.

Our Website is not intended for children under 13 years of age, and no one under 13 may provide personal information on the Website. We do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have information from or about a child under 13, contact us at Info@holdingarms.com.

Holding Arms L.L.C. reserves the right to change this policy at any time without advance notice. If we make material changes to how we treat users' personal information, we will notify you through a notice on the Website home page. Modifications are effective when posted, and we will update the effective date at the top of this page. Your continued use of the website following any modification constitutes acceptance of it.

If you have questions regarding our website privacy policy or other general questions, please contact Holding Arms L.L.C. by email at Info@holdingarms.com, by phone at (612) 000-0000, or by mail at 9001 E Bloomington Fwy, Ste 129B, Bloomington, MN 55420.

Related pages: Notice of Privacy Practices (how we handle protected health information) and Terms of Use.